As founder of The Murry Agency, Richard successfully directs strategic planning, client service and creative development for the Agency’s diverse roster of clients. His 25 years of experience in the public relations and marketing arenas -- including tenures in Dallas, New York City and South Florida -- combined with a unique perspective from corporate, as well as small and large agency environments, give him a solid foundation for developing marketing and public relations solutions.
Since its beginnings in 2002, the Agency has built a solid reputation among clients, the media and the community for its personalized approach, its rapid-fire responsiveness and its strategically creative thinking. As a Miami Beach-based business, The Murry Agency is known for seriously professional public relations.
Among the innovative and on-target PR activities developed at the TMA over the years: a three-ton sandcastle replica of the Gallery One Resort-Residences at the Fort Lauderdale/Hollywood international airport; a Super Bowl XLI gifting suite where actress Scarlett Johansson won a year’s lease at the Flamingo South Beach condominium; and “25/7,” a buzzworthy initiative for the City of Miami Beach, which communicates to visitors, businesses and residents that there’s so much to do in this vibrant city, you simply must have an extra hour to accomplish it all.
In addition to business accounts, The Murry Agency has successfully developed a niche specialty in marketing and PR for LGBT events and festivals. Those headline-making happenings include: Winter Party Festival 2011, 2012, 2013, 2014, 2015; Miami Beach Pride 2010, 2011, 2012, 2013, 2014, 2015; Miami and Ft. Lauderdale Gay & Lesbian Film Festivals 2011, 2012, 2013, 2014, Miami-Dade Gay & Lesbian Chamber of Commerce 2011, 2012, 2013, 2014, the National Gay and Lesbian Task Force 2012, 2013, World OutGames Miami 2012, 2013, 2014, in addition to numerous fundraisers, galas and grand openings.
Before starting TMA, Richard’s portfolio of work included some of the best-known brand names in marketing: Elizabeth Arden, Burger King Corporation, José Cuervo, Southwest Airlines, Collagen Biomedical (where Richard helped launch “The Paris Lip” augmentation procedure to worldwide buzz), Neiman Marcus, Liz Claiborne, L’Oreal, The Mansion on Turtle Creek Restaurant & Hotel, American Airlines and Bristol-Myers Products. In addition, as director of marketing communications at The Dallas Apparel Mart, Richard planned and executed nine fashion weeks a year at the largest wholesale fashion complex in the world.
Richard has also been active on boards and committees for the Pridelines Youth Services, Miami Beach Chamber of Commerce, Miami-Dade Gay & Lesbian Chamber of Commerce, St. John’s Church, Shoes for the Soul, Food for Life Network, Super Bowl XXXIII, and Little Acorns’ juvenile drug prevention programs.
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